Vietnam Retail & E-commerce Q1/2026: Growth is Back, But the Retail Playbook Has Changed
Vietnam’s retail and e-commerce market entered 2026 with a stronger growth base. Manufacturing activity improved, retail sales continued to rise, and digital commerce remained one of the fastest-growing parts of the market. But the key story of Q1/2026 is not simply
Vietnam Retail & E-commerce Market Landscape 2025 and 2026 Outlook
Economic & Retail Landscape The economy is still growing, but consumer sentiment has clearly shifted to a more defensive stance. Newly registered FDI in the first nine months of 2025 reached USD 12.4 billion, while CPI rose 3.27% YoY. Meanwhile, gold prices